WIIM (Why Is It Moving)

Real-Time Market Clarity for the Financial Elite — Powered by Benzinga

What is WIIM?

WIIM is a real-time market movement explainer, created and brought to you by Agrud, powered by Benzinga, that empowers financial institutions to deliver instant, verified insights behind stock price movements — embedded seamlessly within client apps, RM portals, and trading platforms.

Bring ‘Why Is It Moving’ to your app — empower every client conversation

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Why It Matters to You

Retail investors today are overloaded with unverified, speculative market noise. They expect answers instantly. WIIM helps you

Enhance client trust through data-backed, analyst-verified explanations
Boost time-on-platform & retention by delivering timely, contextual insights
Reduce operational load on your research & advisory desks
Position your brand as a premium source of financial intelligence

Key Points

Instant clarity with one-sentence explanations of stock moves
Seamless integration into web and mobile platforms
Enhanced client engagement with actionable insights
Proven success—trusted by 50+ leading US brokerages
Empowers investors to make smarter, faster decisions

Use Cases

Investor Apps (B2C)Provide real-time stock insights directly within client-facing apps.
RM Dashboards (Wealth Teams)Give relationship managers instant clarity to guide client conversations.
Advisory Platforms (Trade Desks)Equip advisors with actionable explanations for confident decision-making.
Alerts & NotificationsPush timely, one-line stock movement updates via email, mobile, or in-app.

How it Works

Tracks real-time market movements across NSE/BSE and US exchanges
Explains price actions based on earnings, news, volumes, flows, and more
Delivered via API, or white-label portal
Content created and verified by Benzinga analysts

Key Benefits of Why Is It Moving?

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Seamless Integration

Get started quickly with our plug-and-play module that fits effortlessly into your existing web or mobile platforms — no heavy development required.

Custom-Tailored Experience

Adapt the WIIM interface to reflect your brand identity. From layouts to notifications, everything can be fine-tuned to match client needs.

Real-Time Client Engagement

Deliver concise stock movement insights as push alerts, emails, or dashboard highlights — keeping clients informed and connected to your platform.

Credibility Backed by Experts

Powered by Benzinga’s newsroom and curated by professional analysts, WIIM ensures your clients always receive trusted, actionable insights.

Upgrade your client experience — bring
WIIM insights into your apps now.